INTERPORC’s resounding success at Food Taipei 2024
The participation of the Interprofessional Agri-Food Organization for White Pork (INTERPORC) at Food Taipei (26-29 June), held at the Taipei Nangang Exhibition Centre, can be described as a resounding success. This event, in which INTERPORC participated with the support of MAPA (Spanish Ministry of Agriculture, Fisheries and Food), allowed INTERPORC and Spanish companies in the pork sector to highlight the quality of their products, and thus strengthen their position in the Taiwanese market and Asian markets.
INTERPORC’s 90 m² pavilion featured six prominent companies: Faccsa-Prolongo, Friselva, Grupo Jorge, Famadesa, Costa Food and Olot Meats. Attention has been focused on the programmed activities, which have been essential in attracting visitors and professionals from the sector.
The daily showcookings, led by a local chef, presented innovative recipes using Spanish white pork as the main ingredient. These demonstrations were also attended by a large audience, who was able to taste the versatility and excellence of the Spanish products. In addition, Jesús García, winner of the INTERPORC SPAIN 2019 International Ham Carver Competition, held various ham carver demonstrations, generating great interest in his skills and the quality of the ham.
The B2B meetings organized by INTERPORC in collaboration with the fair organisation, have also proved to be crucial in establishing meaningful business contacts with Taiwanese importers. These meetings allow us to create new business opportunities and strengthen existing business relationships.
Since the opening of the Taiwanese market to Spanish pork in 2014, Spain has maintained a solid position as a reference partner. In 2023, Spain was the second supplier of pork to Taiwan, exporting 30,125 tonnes worth 108.3 million euros, representing 24.5% in volume of all Taiwanese imports.
INTERPORC's success at Food Taipei 2024 demonstrates the effectiveness of its international promotion strategy and its ability to stand out in competitive markets. The white pork sector in Spain continues to position itself as a quality benchmark and, with actions such us this one, continues to open up new business opportunities for its companies.
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