INTERPORC: The World Ham Congress is a succes for the entire sector
The more than 300 professionals present in Zafra (Badajoz) have learned the most current information on scientific advances, international markets or consumer trends thanks to an event consolidated as an essential event for the ham sector.
INTERPORC has once again collaborated in an important way both in the organization and in the development of the Congress. Its general director, Alberto Herranz, has been responsible for directing the block dedicated to Markets, one of those that generated the most expectation due to the designated speakers and which really lived up to expectations due to the quality of the presentations.
Apolo Montero, founder of Ibericomio, has focused on one of the most current topics, Artificial Intelligence and its possibilities for the sale of ham.
Next, Beatriz Cecilia, project director at Hospitality in Spain, explained how restaurants innovate to promote the consumption of ham.
In the same direction, Aurelio del Pino, President of the Association of Spanish Supermarket Chains (ACES), has highlighted the contribution of restaurants in generating an 'experience' around ham for foreign tourists.
The block has been closed by businessman Enrique Tomás, CEO and founder of the Group that bears his name. Tomás has provided those present with multiple advice based on the experience acquired in the more than 100 points of sale that he has around the world, and he has also conveyed to them the experiences he has had and that have taught him 'what there is not to do'.
On the other hand, Daniel de Miguel, International Director of INTERPORC, participated in a round table in which he detailed to the attendees the actions carried out by INTERPORC around the world with the aim of opening markets for ham or increasing the volume exported.
For INTERPORC, the World Ham Congress is one of the "most important events that the sector has and that is why we decisively support it, both during its celebration and in the preparation phase", highlighted Alberto Herranz.
"Ham is a standard of our sector and of our culinary culture", he added. "It is a gastronomic heritage whose legacy we must defend and transmit to the entire world. Fortunately, we have this Congress, which confirms in each edition that we have magnificent professionals who every day contribute to improving its production, its marketing and the knowledge that consumers around the world have of it", he concluded.
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