IFFA 2025: Where innovation, networking and inspiration are shaping the future
From 3 to 8 May 2025, IFFA, leading international trade fair, Technology for Meat and Alternative Proteins, will be the focal point of the global meat and protein industry. Under the motto 'Rethinking Meat and Proteins', the sector will showcase its innovations. A unique focus on the entire process from the raw material to the finished product - that is IFFA's unique selling point. All process steps are covered here: from the production, processing and packaging of meat and alternative proteins to innovative ingredients and product trends at the point of sale.
Leading companies from Germany and abroad have already registered. Messe Frankfurt is expecting around 1,000 exhibitors to present their machines and solutions on an area of around 116,000 gross square metres. IFFA occupies halls 8, 9, 11 and 12 and thus offers a clearly organised circuit with short distances. Thanks to a new hall layout, it is expanding its product range and linking the process stages even more closely together. The new IFFA Worlds bundle the products of the different sections; they offer visitors clear and compact orientation. They are called:
Kerstin Horaczek, Vice President Technology Shows at Messe Frankfurt: ‘Trade fairs are the mirror of the industry and this will be clearly evident at IFFA 2025. The response from exhibitors is great and we can look forward to numerous innovations relating to optimised performance, data usage, sustainability, product development and much more. IFFA also offers participants a unique platform for personal dialogue, networking and professional development. It is the must-attend event in 2025.’
Industry at record level worldwide - but there are still challenges
In 2023, German manufacturers of food processing machinery achieved export growth of 8.6 per cent and reached a record value of 9.85 billion euros. The entire global trade in machinery, thus the sum of exports from a total of around 50 industrialised countries, is also growing dynamically. In 2023, it rose to over 52 billion euros – an increase of around seven per cent. The VDMA Food Processing and Packaging Machinery Association is also forecasting growth for 2024, stating that global demand for safe, high-performance machinery remains unbroken. These are the best prerequisites for a successful IFFA 2025, but there are also challenges facing the industry: The volatile global economic situation, cost increases for energy, wages and raw materials as well as the shortage of skilled labour are not without impact on the business of internationally operating companies. Richard Clemens, Managing Director of VDMA, the conceptual sponsor of IFFA, explains: ‘IFFA is the world's most important trade fair for manufacturers of process and packaging technology for meat and alternative proteins. It is clearly geared towards the needs of the constantly changing and growing market and offers experts from all over the world the complete range of innovative technologies for the realisation of a multitude of product ideas. IFFA offers clear orientation, addresses all industry-specific topics and thus shapes the future for companies.’
The top themes for 2025: This is important
IFFA is the place to look at current issues, discuss solutions and provide impetus for the coming years. The product range and the supporting programme at IFFA 2025 will focus on the topics of 'Reaching next level performance', 'Creating value from data', 'Putting sustainability into action' and 'Creating product variety'. In detail, this means:
Events: More information and networking
In addition to the exhibitors' product innovations, IFFA offers a professional supporting programme that explores the top themes in depth. Messe Frankfurt is working closely with its partners to plan the content of the programme: the VDMA Food Processing and Packaging Machinery Association, the German Butchers' Association and representatives from the new protein sector. There will be a high-quality lecture programme, complemented by live cooking events, focusing on innovative products and ingredients. The IFFA Factory will address the challenges posed by unskilled labour in the production process and present solutions and examples of best practice. The curated IFFA Discovery Tours will help visitors discover and categorise the many innovations that exhibitors are bringing to the trade fair. The German Butchers' Association will present traditional craftsmanship at its best and honour outstanding achievements in the IFFA quality competitions.
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