Hormel Foods launches new SPAM Korean BBQ Flavored variety
Since the Korean War, SPAM® products have become a staple in global Korean customs. From its integration into traditional dishes like Budae Jjigae (army stew) to unique gifts during Korea’s Chuseok celebrations, the SPAM® brand’s taste of comfort and symbol of resilience has made it a piece of Korean heritage that is celebrated around the world.
"SPAM® Korean BBQ Flavored is a nod to the relationship the SPAM® brand has to Korean food culture and the ongoing celebration of global tastes", said Jennesa Kinscher, senior brand manager for the SPAM® brand. "This new variety not only satisfies the comfort and nostalgia our current fans crave, but it also attracts new fans who are eager to try the sweet and zesty flavors that the Korean BBQ dish and experience offers".
As the brand’s 12th permanent variety, SPAM® Korean BBQ Flavored maintains the comforting and versatile offering of SPAM® Classic, but with a tangy twist and aroma that draws fans in to explore rich and complex tastes. The new flavor brings a unique blend of soy sauce, garlic, ginger, paprika and sesame with a hint of spice from gochujang paste, a Korean fermented red chili paste that packs a punch but is well-balanced with sweetness.
To celebrate the SPAM® brand’s latest flavor sensation, Esther Choi — New York City Chef of môkbar and Ms Yoo, TV Host, entrepreneur and loyal SPAM® fan - has teamed up with the brand to help launch SPAM® Korean BBQ Flavored and has ushered in the new variety to level up some of her signature dishes.
"Korean BBQ and the SPAM® brand are both food and cultural experiences that are best enjoyed together, making this flavor team-up the perfect pairing", Choi said. "With a combo of sweet, salty and spice in this new variety, I suggest bringing the extra sizzle to mealtime by grilling it and pairing it with some kimchi".
SPAM® Korean BBQ Flavored is now sold exclusively in Walmart stores nationwide, as well as on Walmart.com and SPAM.com.
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