HKScan to launch pork exports to China
The agreement was signed in Haiyan, a town near Shanghai where Qinglian Food is headquartered, on 26 February 2018.
The company expects these new branded products to differentiate from what is currently available on the local market, offering HKScan an entirely new, significant opportunity to commercialize Finnish food chain expertise in the export arena.
"This joint venture opens up a completely new, one-of-a-kind market for Finnish pork. By commercializing and offering products in the premium category, we are taking the world-class expertise of Finnish pork producers to a whole new level of added value. This creates new revenue opportunities throughout our entire production chain and builds confidence in the international competitiveness of Finnish food production. Competition is fierce all around the world, and China is no exception – only the most competitive products make the cut. Our key competitive advantage is our diligent control of the entire value chain from farm to fork, which has convinced our Chinese partners of our reliability," says Jari Latvanen, CEO of HKScan.
HKScan's exports to China are expected to commence during the second half of 2018. The company has a targeted export volume for the first year of 3,000 tonnes of pork meat, with plans to triple that volume by 2020.
According to the company, relative to current pork production volumes, this would mean that at least five percent of Finnish-grown pigs would end up on Chinese dining tables through HKScan's export chain.
At the end of last year HKScan announced that it had gained approval from the Chinese food authorities to launch exports from Finland to China, marking a significant milestone in the execution of the company's strategy. The launch of exports has been strongly supported by Chinese and Finnish authorities, decision makers and cooperation parties. HKScan expresses its gratitude to all involved parties both in China and Finland.
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