Middle East

Gulfood 2021 makes the first step to a new normal

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The show was the first major event held in the last 12 months but several major players from the meat industry have avoided being present in person.

Posted on Feb 23 ,09:16

Gulfood 2021 has opened its doors for exhibitors, although the coronavirus crisis in the world is far from over. Covid protocols were set for the trade fair at Dubai World Trade Center to keep safe the representatives of more than 2,500 companies representing 85 countries and their visitors. Until 25th February, Gulfood will present the main market trends on food and beverage and aims to highlight new innovations, consumer behaviour patterns, and revive communication links between thousands of key players in the sector.
The event is expected to attract thousands of buyers from across the world and will feature more than 60 chefs including Michelin Starred culinary masters, 110 speakers including renowned business leaders, government heads and food innovators, as well as the best culinary experts in the UAE.
“As the most competitive global sourcing platform and the first live F&B event for almost 12 months, the return of Gulfood marks the only platform for F&B professionals to reconnect with partners, explore big business opportunities and start the year with confidence,” said DWTC events management executive VP Trixie LohMirmand.
Part of the show will be Gulfood’s First in Food Workshops learning sessions, which are to be held on February 21, 23 and 24 in Hall 2, will offer insights into the future of F&B. This year’s programme features live sessions on topics ranging from food safety and innovation to sustainable dining, food safety, and F&B design.
Along the major players that are to be present at Gulfood 2021 are the Brazilians and other South American states. As an example, 42 companies from Brazil will have booths open under the coordination of ABPA-APEX.
“Expectations were high regarding the first major international action from our industry since the pandemic began. All of the participating companies are surprised, especially with the high level of visitors they are getting. Expectations have been surpassed when it comes to prospecting and consolidation of deals, which is particularly important at a time when deals with Arab clients are picking up,” ABPA Markets director Luis Rua said.

The Brazilian animal-based protein companies at the trade show are led by ABPA in partnership with Apex-Brasil. Business meetings are also expected to take place involving brands affiliated with the Brazilian Chicken, Brazilian Egg, and Brazilian Breeders international poultry industry promotion projects.
On the other hand, Americans representing USMEF have decided to replace the executives from North America with colleagues from the Pakistani branch due to the risks involving their presence at the show.

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