Greece to promote sheep and goat meat in 3 countries
Greece producers of sheep and goat meat will have the opportunity to promote their products through a new EU sponsored promotion campaign worth €2,586,466. The main markets targeted by the “Signed by Nature” program are Greece, Germany and Sweden, according to the Greek National Interprofessional Meat Organization (EDOK Hellas). The program will run for three years and aims to increase awareness by 5% and to make sure that consumers and professionals associate the sheep and goat meat sector with the values and heritage it holds, informs Greek Food News magazine,.
"Animal breeding is a critical part of the European Union, as it believes breeders to be the true guardians of food production systems with responsibility for protecting the environment. It attaches great significance to their activities in the primary sector of the economy. The need for sustainable development – a sustainability that can be achieved in all economic sectors, from primary to tertiary– is timelier than ever these days,” stated Mr. Eleytherios Gitsas, President of the Greek Interprofessional Meat Organization, in a press conference.
The subject of sustainable production is seen by the EU and the Greek Interprofessional Meat Organization as a very high priority, as it includes health, nutrition, food waste, environmental protection and animal welfare, and the "Signed by Nature" program also intends to promote these values in the markets targeted by the promotion campaign.
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