Gilberto Tomazoni, JBS: Investing in prepared foods is the heart of our strategy
JBS Global CEO, Gilberto Tomazoni, participates in the 19th Annual BMO Global Farm to Market Conference
The Global CEO of JBS, one of the largest food companies in the world, emphasized during the 19th Annual BMO Global Farm to Market Conference that the company's strategic focus is on investing in prepared foods. "We decided to invest to further enhance the quality of prepared foods. Our goal is to be the best in the market and to win through quality. So far, we have been gaining consumer preference", said Gilberto Tomazoni.
The executive cites Seara as an example of this strategy. The brand has been consistently increasing its market presence, and product repurchase has been growing in a healthy trend. "The trend we are seeing greatly boosts our confidence. We understand that investment is necessary because the market is very receptive to us and our brand", he stated.
Tomazoni explained that the strategy of investing in prepared foods is based on the fact that the category does not face the effects of production cycles in the same way as fresh products do. "Even if there is a cycle, it will have little volatility. Another decisive factor is the higher margins of the products", he justified.
In the announcement of the first quarter 2024 results, Seara closed with Net Revenue of R$ 10.3 billion, a positive result compared to the same period of the previous year, and an EBITDA of R$ 1.2 billion, which represents an increase of 711% compared to the same cycle last year. The adjusted margin in the first quarter of 2024 was 11.6%, with a growth of 10.1 percentage points compared to the previous one.
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