GERMANY

Germany: Young people like to eat more poultry meat

Poultry

Eating just to be full? Not for Gen Z, for whom food is very important: almost 80 percent make a conscious decision about what goes on their plate every day. For 76 percent of those surveyed, this depends primarily on taste.

Posted on Aug 21 ,00:20

A reasonable price, good nutrients and easy preparation are crucial for 50 percent of people when choosing their food. Aspects such as sustainability or regionality are important for around 25 percent. These are the results of the study "Poultry and Gen Z", which was carried out by Civey on behalf of the German poultry industry. 1,000 people between the ages of 16 and 29 were surveyed - including on the topic of meat consumption.

Poultry is by far the most popular type of meat

Almost 50 percent of the study participants eat poultry most frequently, followed by beef, which is preferred by 24 percent of the participants. Less than 8 percent say they do not eat meat. There are clear differences between the sexes here: while only 4 percent of men do not eat meat, almost 12 percent of young women do not eat meat. Women tend to eat poultry even more often than men.

80 percent eat chicken, turkey, duck, etc. at least once a week, 45 percent eat three days a week or even more often.

When it comes to arguments in favor of poultry meat, respondents cited good taste as the most common answer (62 percent), followed by high protein content (58 percent), good nutritional value (39 percent) and easy preparation (36 percent). The good ecological balance of poultry meat is only a reason for consuming poultry meat for 7 percent of respondents.

The result was completely different when asked about the importance of poultry for a healthy diet, with 70 percent of participants considering it important. It is therefore not surprising that 30 percent of Gen Z respondents said they would like to eat more poultry in the next two years.

Wolfgang Schleicher, Managing Director of the Central Association of the German Poultry Industry, commented on the study results: "Our study shows that the diet of young people is characterized by health awareness, affordability and enjoyment. Chicken, turkey and other types of poultry meat are the ideal choice for today and in the future. That is why we as an industry will continue to do everything in our power to offer a high-quality and safe product at an affordable price".

Generation Z often cooks for themselves

A good 80 percent of young adults cook their own meals three days a week or more, and 40 percent even do so every day. Men eat at home less regularly than women.

When it comes to how often people eat out, the study shows different results: 30 percent of Generation Z say they eat out at least five times a week, while just over a quarter do so less than weekly.

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