Friboi's 1953 brand reports sales above expectations in 2018
Last year, Friboi had a 45% growth in the "noble cuts" niche , considering not only 1953, but also the consolidation of Swift Black. While the first brand is aimed at both retail and food service , including presence in the foreign market, the second is marketed only in meat boutiques and in the restaurant segment.
Composed of cuts from a blend of European breeds, in 1953, which received this name in reference to the year the company was founded and celebrates the company's 65 years of existence, it is already present in 5,400 points of sale in 15 Brazilian states.
Initially, the product line operated only in the retail of São Paulo and Rio de Janeiro. The monthly average growth in the number of points of sales was 20%, with a jump in October, the best for the brand, totaling a 30% increase.
The company said that its 1953 brand - which currently has more than 50 cuts - has a controlled origin of the raw material and is careful with the highest quality standards throughout the process, such as the selection of animals - related to a very demanding purchasing policy. considers only heifers and castrated males well finished - as well as involving advanced technology, standardization and selection of the best cuts.
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