Famous Romanian PGI salami brand to be showcased at the International Terra Madre Salone del Gusto 2018
As part of the promoting program "Enjoy! It's from Europe", the National Association of Producers of "Salam de Sibiu" (APSS) will be presenting their star products in Turin, Fiere, the Oval section, Europe, stand 6J, 040.
As a novelty, APSS will promote the PGI products "Salam de Sibiu", a product with a 130-year-old history, made in a new form during a festive dinner. The salami will be prepared by Guido Perino, one of the most prestigious chefs in Turin, on Wednesday at 7 pm at Ristorante 'Casa Amélie'.
"The National Association of Producers of "Salam de Sibiu" represents, first of all, a guarantee that the "Salam de Sibiu" will always be of the best quality. The story of the salami has lasted for more than a century and it is part of the gastronomic culture of Romania, being the result of the craftsmanship of the people who produce it, further leading the culinary tradition. Through the "Enjoy! It's from Europe" program, we are bringing the quality system Protected Geographical Indication (PGI) as close as possible to consumers. For the efficient use of PGI, it is not enough for the product to be of high quality. It must also meet the support requirements in terms of attached services and, above all, it must be marketed by companies that have a good reputation in the eyes of the consumers," says Carmen Gavrilescu, President of the Association of Salami Producers of Sibiu.
Organized by Slow Food in collaboration with the Region of Piedmont and the City of Turin, Terra Madre Salone del Gusto is one of the most important international event dedicated to food culture. Over 5,000 delegates from 140 countries, over 800 exhibitors, 300 Slow Food Presidia, and 500 Terra Madre food communities will gather in Turin.
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