El Pozo participates in the second phase of “El Sentido de la Carne”
El Pozo Alimentación reiterates its commitment to "El Sentido de la Carne", the only initiative that brings together the entire value chain (manufacturers, distributors, specialized channel, interprofessionals, associations and organizations, among others), already has 150 affiliated entities, adding more than 40 new participants since its launch last April.
In this second phase of the project, "El Sentido de la Carne" will launch a competition on its Instagram profile in which, after following the @elsentidodelacarne account and mentioning two friends in the competition post, participants will be able to win 3 sets of meat from all categories (beef entrecote, Iberian pork tenderloin, pork sirloin, chicken wings, rabbit medallions, lamb chops…). The competition will be published the first week of October and will be active for 15 days.
"El Sentido de la Carne" is a pioneering collaborative project to highlight and promote the pleasure of eating meat and the suitability of integrating this food into a complete and balanced diet. The main objective of the initiative is to convey that meat and meat products are part of our gastronomic culture and that consuming it according to the recommended guidelines contributes to a varied and balanced diet, within the framework of the Mediterranean Diet.
Central to the Aussie Meat Academy are influential food industry professionals who are passionate...
“Looking at the United Kingdom alone, there are 3.9m Muslims and our research suggests that...
A record-breaking Gulfood attendance set the tone for the year, with tradeshows and exhibitions b...
