El Pozo Alimentacion breaks into the high protein market
After several months of research, El Pozo Alimentacion presents a Burger made with chicken and turkey meat, which provides 30 grams of protein per unit, becoming the Burger with the most protein on the market. It is also reduced in fat, lactose and gluten free, and contains 30% more protein than a product in the same category. Differentiating attributes of great value for the consumer who, increasingly, is aware of the benefits that functional foods bring to health, and that make them suitable for all audiences.
The new proposal is presented in a convenient two-unit refrigerated bipack format, which guarantees the freshness of the product. It is aimed at new consumer profiles who want an extra contribution of protein in their diets and who follow a healthy lifestyle without giving up flavor. Thus, of all the macronutrients, protein performs essential functions within the body, contributing, among other benefits, to preserving and developing muscle mass.
The launch is accompanied by an on-pack promotion so that it can be enjoyed for free in the first weeks of launch. In addition, a digital campaign has been planned with the aim of publicizing the reference and communicating its nutritional benefits.
The Marketing Director of El Pozo Alimentacion, Pablo Olivares, stated that “along with their important nutritional value, foods rich in proteins are part of a balanced diet and allies for health, and, therefore, we want to bring this to the consumer. "a new concept that, shortly, we will expand with the introduction of new references in the market".
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