EU poultry sector to show strong growth in the next decade
Poultry will be the choice of meat for many European consumers in the next twelve years show the latest projections from the European Union agricultural outlook for 2018-2030 report published on 6 December 2018 by the European Commission.
In fact, poultry is the only meat that will see a strong increase in EU production and consumption.
By 2030, the EU meat market will be influenced by changes in consumer preferences, export potential, profitability, and for beef, changes in the dairy sector. Overall EU meat consumption will decline, going from 69.3kg per capita in 2018 to 68.6 kg in 2030.
Many drivers will influence the agricultural markets over the next decade in the EU and beyond. The report takes into account the impact of consumers’ behaviors on those markets. For instance, the consumer and citizen will become more conscious of their food, its sourcing, and its impact on the environment and climate change. For producers this will result in higher production costs but will also be an opportunity to differentiate their products, adding value while reducing negative climatic and environmental impact. This will be reflected in alternative production systems, such as local, organic or other certified products being increasingly in demand.
EU beef production is estimated at 8.2 million t in 2018. However, production is expected to then decrease, influenced by a smaller herd, low profitability, and declining demand. As for sheep and goat meat, thanks to improved returns for producers, maintenance of coupled support and sustained domestic demand, production will increase during 2018-2030, reaching 950,000 t in 2030, compared to 903,000 t in 2018.
EU consumption of pork will decrease from 32.5 kg per capita in 2018 to 31.7 kg in 2030. This decline will be compensated by higher exports, with world import demand that will continue to grow at a rate of 0.7% per year during 2018-2030. Poultry is the only meat that will see a strong increase in EU production and consumption. By 2030, EU production should reach 15.5 million t, compared with 14.2 million t in 2018. Global demand will also be growing, supporting an increase in EU exports.
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