SPAIN

ELPOZO is the most present brand in Spanish homes

ELPOZO foods are purchased by 71.1 percent of Spanish households, according to Kantar Worldpanel's 'Brand Footprint' ranking.

Posted on Jun 28 ,00:25

The ELPOZO brand is once again, for the ninth consecutive year, the most present in Spanish homes, according to the 'Brand Footprint' ranking prepared by the consulting firm Kantar Worldpanel, the largest study of mass consumption brands based on real purchases during the last year.

The Spanish food company is ahead of Coca-Cola in its presence in homes, and has achieved 105.20 million contacts with the consumer, and a purchase frequency of 7.6. In addition, ELPOZO is the number 1 consumer brand in the Autonomous Communities of Extremadura, Castilla-La Mancha, the Canary Islands, the Region of Murcia, Andalusia, Navarra and La Rioja.

The 'Brand Footprint' 2024 study identifies the 50 consumer brands that are purchased the most in Spain. This report, which reflects purchases made by households, is based on contacts with the consumer, which are built from the number of buyers of a brand and the frequency with which they purchase it.

This year's report reveals that successful innovation, supporting brands with advertising and communication, carrying out effective promotions and working with distribution are the most effective levers for growth and being able to position oneself among the preferred brands of consumers.

This year, El Pozo Alimentación celebrates 70 years of history driven by the values that saw it born and committed to a coherent business model that is respectful of its stakeholders to achieve fully sustainable development, creating value and sharing it with consumers, clients, employees, suppliers, society in general and investors.

Its maxim is the development of healthy, nutritious and safe solutions that, in addition to feeding, provide pleasure, well-being and health.

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