USA

Development of US beef burger in Africa

USMEF is developing downstream demand in South Africa’s foodservice sector, thanks to sampling programs at The Meating Room, USMEF’s primary venue for demonstrating U.S. red meat products to potential customers in South Africa.

Posted on Oct 25 ,00:10

Development of US beef burger in Africa

Sampling programs for U.S. beef, used predominantly in South Africa but also other African countries, focus on developing foodservice demand for affordable, highly marbled but ungraded U.S. beef cuts. Prime and Choice U.S. beef cuts are also featured. 

"Through the sampling program, we have also introduced beef variety meat cuts and beef trim items that have not been promoted in the past. This led to the development of a burger for quick-service restaurants with a high U.S. beef content. The U.S. burger is rolling out at a gourmet franchise chain across South Africa and consumer feedback has been tremendous", says USMEF Africa Representative Matt Copeland.

Funding support for U.S. beef sampling programs was provided by the Beef Checkoff Program, Iowa Beef Council, Oklahoma Beef Council and USDA’s Market Access Program and Agricultural Trade Promotion Program.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

SPAIN

Spain: The meat sector consolidates its leadership in the agri-food industry

According to the latest available data, the sector reached a total turnover of €41.337 ...


Read more Read more
INTERNATIONAL

Cargill: Consumers are seeking more protein for health and taste in 2025

People are eating more protein than ever before, with 61% of Americans increasing their protein i...


Read more Read more
SPAIN

Pork gains presence on Spanish tables

This growth marks a shift in trends that began the previous year, following a period of slight de...


Read more Read more
Websolutions by Angular Software and SpiderClass