Cured meats have increased sales in Italy
Cured meats sales in Italy for the first nine months of 2021 have risen by 4.1% y/y reaching 170,000 tonnes, according to data released by Assica. There are three trends shaping the market, according to the study “The consumption of cured meats in Italy: data, trends and news from the market”: products with protected designation of origin (PDO), made in Italy and environmental protection. Products with protected designation of origin (PDO) have increased their market share by 9.6%, representing represent almost a quarter of the sector's turnover. Also, 'Made in Italy' branded products have increased sales by 18.9%, while "fat-free' labeled products are up by 5.6%. Consumers were also attracted by cured meats that are using recyclable packaging and small or no amount of plastic. Sales of cured meats in discount stores are up by 2.0%, followed by e-commerce (+ 1.3%).
Italian household spending also follows a Premiumness path that opens up spaces for product innovation: the Super Premium price range represents 12.9% of the total with an increase of 0.3% in sales, while Mainstream Premium tends to be stable (+ 0.1%) equal to 19.9%. At the same time, low-priced products are also establishing themselves, accounting for 24.9% of the total, with an increase of 0.4%. On the other hand, products in the Mainstream Core segment fell which, despite representing the majority of purchases (42.3%), recorded a decline of 0.8%.
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