Clean meat is ready to take on the restaurant businesses in 2 years
Clean meat (lab grown meat) it will be present on dinner tables in restaurants by 2020, predicts Mosa Meat’s scientific officer Mark Post and chief executive officer Peter Verstrate.
The Dutch company was the first to launch a very first clean meat burger just about 4 years ago. By that time, the Mosa Meat burger had a staggering cost of 420 dollars and, despite the texture of the product, it didn’t yet have the flavor or color of a traditional burger, reported One Green Planet magazine.
By now, three other competitors have entered the race to produce clean meat as a substitute for the real animal product encouraged by the reports on the environmental effects of the industrial animal agriculture and the rate of growing population across the globe.
Still, Mosa Meat representatives hope that the company will deliver the Burger 2.0 in 2 years as the tests on the product look promising enough to complete this promise.
The news could represent a blow to the traditional meat industry as the value of the market is estimated at 1 trillion dollars and the clean meat products could be alternative for vegans and usual meat eaters alike.
As for the competition in the field, represented by companies like Hampton Creek, Memphis meats and SuperMeat, Peter Verstrate doesn’t seem to care that much. “The global meat market is worth over one trillion dollars. Four companies in a shared field is not an issue”, he told the Food Navigator magazine.
(Photo source: Max Pixel)
"The United States has been something magnificent", the president of Senacsa, José Carlos ...
A new promotional program is expanding in Indonesia that helps importer partners grow their busin...
Helped by increased levy funding, the campaign, entitled ‘British pork… but not as y...
