Chicken meat is the leader on Australian market but with no substantial gains
Chicken meat consumption has surpassed beef consumption in Australia's retail system thanks to low prices, $5/kg of chicken compared to $30/kg of beef, but that doesn't count when the value is the main criteria. In fact, this barrier of $5/kg of chicken has never bee broken in the last 16 years.
Poultry industry sector has registered a growth in volumes by reducing costs through operational efficiencies. Nevertheless, the average retail price of chicken goes flat line while beef, pork, lamb has climbed during the last 12 months, informs Beef Central.
For the last two decades, the beef industry has realized an investment of more than $100 million in meat science for the purpose of assuring high-quality beef experience for its clients and the results are paying off, according to David Foote, CEO of Australian Country Choice.
"It has certainly been an advantage to get clients to pay more. If we have canvass around this room, 10 years ago there was a 50% chance you have a crap piece of steak at your favourite restaurant. The industry has spent $100 million to develop this eating quality assurance scheme based on objective measurement, not subjective measurement", declared Foote, while present at Australian Miling Conference and Poultry Information Exchange.
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