Chicken has overtaken pork consumption in the Japanese market
Statistical data gathered by Japan's Ministry of Agriculture, Forestry, and Fisheries revealed that chicken consumption has increased in the recent years to overcome pork.
The meat consumption per capita in 2016 stood at 31.6 kilograms, a new record high, with chicken meat leading in top three animal protein (pork, beef and poultry). 2012 was the first year when the chicken has overtaken pork consumption in Japan and the trend is still present in this market, reports Nippon.com.
The dietary habits of Japanese consumers have been changed fast since 2013, once the salad chicken launched by convenience stores has conquered the market. Launched first by convenience store chain 7-Eleven as individually vacuum-packed chicken breasts that have been seasoned and softly steamed the product was rapidly adopted by other retailers.
Fuji Keizai, a marketing research group based in Tokyo, estimates that salad chicken sales will increase from ¥26.9 billion ($245 million) in 2017 to ¥31.1 billion ($283 million) by 2022.
last year, the number of shipments of young chickens has increased to 685.1 million birds, up 35 million birds than 2013, as the Ministry of Agriculture, Forestry, and Fisheries reported. The survey was completed on 141 poultry processing plants nationwide handling more than 300,000 birds annually.
The success of chicken in the Japanese market is based on its cheaper price and healthy low-fat content compared with pork, believes the analysts.
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