Cherkizovo plans to boost sausage exports
In 2020, Russia has been ramping up exports of meat products, including not only poultry but also pork and sausages. Cherkizovo Group follows the trend by increasing exports of these meat product categories, according to Andrei Terekhin, Head of Industry Unions and Government Relations at Cherkizovo Trade House. This year, we see a sharp increase in sausage exports: in volume terms, the growth exceeded 30%. We hope this trend will continue into the next year. Cherkizovo plans to boost sausage exports, primarily to the FSU countries, where our products enjoy strong demand, as well as to other markets. In the future, the Company expects to tap into the Chinese market once it is opened for processed meat products,” said Andrei Terekhin, speaking at the Russian Meat & Feed Industry conference.
According to him, 2020 saw a leap in Russia’ pork sales. Going forward, this type of meat may become a growth driver for Russian producers, primarily in view of the opening of the Vietnamese market.
Rustam Khafizov, Head of Cherkizovo Group’s Analysis Center, also took the floor to share the Company’s digitalization plans. He reminded that in 2018, Cherkizovo Group launched a fully automated plant in Kashira, which remains one of a kind in Russia.
“What makes this plant so unique is that the entire production process – from the moment raw materials enter the facility to the shipment of finished products – is robotized. The current coronavirus situation is a testament to how valuable this asset is as the industry faces problems due to the pandemic,” said Mr Khafizov. He emphasized that further digitalization and innovative development are among Cherkizovo’s priorities. At present, the Group is running a number of in-house projects on machine vision, robotization, data collection and analysis.
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