Carrefour Spain is launching blockchain food tracking platform for poultry
Carrefour launches in Spain the first blockchain food traceability system in one of its products: free-range chicken reared without antibiotic treatments. The company thus becomes a pioneer in the use of this storage and information transmission technology that allows the tracking of an article in all stages of production, transformation and distribution, reaching the highest levels in food safety, according to a press release.
Carrefour has already tested blockchain tracking for French poultry in early 2018, expressing its commitment to decentralized solutions. "Become the leader of food transition for all it is the ambition of Carrefour and use of blockchain technology allows us to move forward in achieving this goal, as it responds to a priority group: guarantee consumers the traceability of our products with total transparency", mentioned Jorge Ybarra, commercial director Carrefour Spain.
Blockchain offers the possibility to access a secure and distributed in blocks containing the history of all actors in the chain and exchanges during the creation and distribution of product data. This allows information to be managed in a transparent, inviolable way and through independent data.
Transparent and secure information
In the specific case of the chicken "Quality and Origin", a QR code is included in its label, which is scanned through the smartphone.
In this way, the consumer can know information about this product such as, for example, the date of birth of the chicken, the mode of breeding, the location of the farm, the food that has been received, the packaging process or the date on which the that has reached the Carrefour stores.
The benefits of blockchain technology applied to the distribution sector are numerous. For consumers, because it responds to the need to offer them greater visibility on food safety, trust and health guarantee. The advantages over the product are the immediate accessibility to information, control and efficiency. Finally, for the supplier, as it allows you to have a 360º view of the entire distribution process and to value the quality of the product.
IBM technology and COREN support
Carrefour, has built an application, thanks to the open technology of IBM Food Trust and the experience of IBM professionals, which offers its customers secure information about the product, in this case, the free-range chicken. Carrefour is a founding member of the IBM Food Trust platform, which aims to implement a global standard of food traceability in all links of the supply chain and is the decisive step in the development of Act for Food the global program with initiatives concrete steps in favor of the food transition.
Coren, Cooperativas Orensanas, is one of the reference suppliers for Carrefour. The Galician cooperative society sells its products in the chain's establishments and also makes its own brand articles for the distribution company. Currently, Carrefour prepares the chicken "Quality and Origin" raised without antibiotic treatments.
Carrefour's commitment to the food blockchain will be extended during the coming months, as the distribution company plans to apply this technology progressively to other "Quality and Origin" products, informs the retail company.
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