Carrefour Romania opens state of the art hypermarket near Bucharest
Carrefour just opened its 37th hypermarket in Romania, 24 kilometers away from Bucharest, in Balotesti. The store explores new concepts in Romanian retail and offers multiple services for the customers, as Catalin Samara, COO, Carrefour Romania said. "This is the most digitized store in Romania at this time. Almost every product in this store has an electronic tag on it. This system is backed by our application dubbed Carrefour Pay which allows our clients to order online products from our list or to scan the products from their shopping cart and reduce the waiting time at the counter", explained Mr. Samara.
In the last couple of years, Carrefour Romania has moved part of its services to online, by using its own website or apps such as Bringo and Gurmando. However, the impact on the physical stores is not significant as long as the retailer is using the hypermarkets and supermarkets as warehouses for online operations. " We are trying to transform this challenge in an opportunity for us", added Catalin Samara. Besides that, the store intends to promote more of the Romanian products such as wine, vegetables or meat with a special focus on bio-products reflected by their number on the shelves of the hypermarket: more than 1,000. Several other touches of digitalization, such as a large number of digital displays place between the shelves, and smoking chambers added in the butchery area are increasing the quality of the services provided to the consumers. Last but not least, the hypermarket encourages consumers to become aware of environmental issues such as recycling plastic and food waste as part of the largest programme "Act for Food" initiated by Carrefour.
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