Cargill expands its traceability turkey program
Through a simple text or by entering an on-package code at HoneysuckleWhite.com, consumers can trace their turkey back to the family farm, access the farm’s location by state and county, view the family farm story, see photos from the farm and read a message from the farmer.
“Honeysuckle White is committed to food transparency and we are excited to bring more consumers an inside look at the family farms where their turkeys are raised,” said Kassie Long, Honeysuckle White brand manager. "We launched this program as a pilot in 2017 and are expanding it this year to meet the increased consumer demand for farm to fork transparency. Now, more consumers can get to know the farmers that raised their turkeys and enjoy a family-farm raised turkey this holiday season.”
Last year’s successful pilot program was the first time a blockchain solution was used by a major turkey brand. The program expanded from 60,000 turkeys in 2017 to 200,000 birds this year.
Cargill announced that one-third of all 2018 Honeysuckle White fresh turkeys will be traceable, an increase from 5 percent last year. The turkeys will be available in 3,500 retail stores across the Midwest and several other markets around the U.S., including Denver, Nashville and Seattle. Honeysuckle White traceable turkeys are also available, in a limited quantity, on Amazon.com.
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