Brazilian poultry and pork exporters project nearly 260 million dollars after SIAL China
The Brazilian Association of Animal Protein (ABPA) celebrated the result of the action in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), during SIAL China, one of the most important events in the food sector in Asia, which took place between May 18th and 20th in Shanghai (China).
According to surveys carried out with companies participating in the action, more than US$ 48.4 million in poultry and pork exports from Brazil were closed during the event alone. Based on the negotiations established at SIAL China, exporters expect sales to reach US$ 260 million over the next 12 months.
Image and sectoral promotion actions were also promoted, with the distribution of physical and virtual materials, directed to the portal of the sectoral brands Brazilian Chicken, Brazilian Pork, Brazilian Egg, Brazilian Breeders and Brazilian Duck.
During the event, sector representatives also participated in meetings with local stakeholders and Chinese government authorities, strengthening ties and expanding partnerships.
Leading the action, ABPA's director of markets, Luís Rua, was also a speaker in the lecture program parallel to the event. In his presentations, the ABPA representative highlighted the attributes of the Brazilian productive sector, especially in relation to quality, sanitary status and sustainability.
"The business result reflects a part of the success of participating in Sial China. It was a great action with an international image, with presentations and the reinforcement of a partnership that has become traditional for both nations", evaluates Rua.
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