Brazilian Beef generates US$54 million in business at Gulfood
The Brazilian Beef stand, an initiative of the Brazilian Association of Meat Exporting Industries (Abiec), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), was attended by 23 companies from the sector and generated US$ 54 million in deals closed between February 17 and 21, at the Dubai World Trade Centre. The outlook for the next 12 months indicates an additional volume of US$ 574 million in future negotiations.
During the five days of the event, 150,000 visitors visited the fair. Covering an area of 460 square meters, the Brazilian Beef stand showcased the sector's main differentiators, such as quality, sustainability and traceability, which are essential elements for maintaining the trust of global consumers. According to Abiec, around four thousand new deals were closed at the event, reinforcing the fair's relevance for promoting Brazilian products on the global market.
"Gulfood was a strategic event for the Brazilian beef sector to consolidate our presence in the Middle East and expand our reach to markets in Asia, Southeast Asia and Europe. Abiec has participated in this fair for 20 years, which has now accumulated three decades of history. Our presence reaffirmed Brazil’s commitment to offering a high-quality, sustainable product that complies with the strictest international standards", said Roberto Perosa, president of Abiec.
He also highlighted the relevance of the partnership with ApexBrasil over these two decades of participation. "This collaboration has been essential to strengthen the image of Brazilian beef protein abroad, allowing for an ongoing dialogue on global trends and marketing opportunities", he highlighted. The Muslim market accounts for around 18% of Brazilian beef exports, totaling 532 thousand tons in 2023 and generating revenue of approximately US$ 2.2 billion.
For Laudemir André Müller, Agribusiness Manager at ApexBrasil, the presence at the fair reinforced the excellence of Brazilian livestock farming. "Brazil is not only a leader in the production and export of beef, but also stands out for the superior quality of its meat - sustainable, with high sanitary standards and guaranteed traceability. Our participation strengthens this reputation and reaffirms the country’s commitment to global food security. This achievement is the result of the joint effort between entities and companies in the sector, which are continually working to expand our international presence", he concluded.
In addition to business, the Brazilian participation stood out for the gastronomic experience offered to visitors. The traditional Brazilian barbecue was one of the main attractions, accompanied by iconic dishes of Arab cuisine, such as kafta and esfiha, prepared by a local chef with halal beef from Brazil.
The Brazilian Beef stand was attended by the companies Agra, Astra, Barra Mansa, Beauvallet, Better Beef, Boibras, Comesul, Cooperfrigu, Frialto, Frigol, Frigosul, Frisa, Frigon, Iguatemi, Masterboi, Mercurio, Naturafrig, Plena, Prima Foods, Supremo, Rio Maria, Zanchetta, Minerva, Boi Brasil, JBS and Marfrig.
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