Brazil increases sales of halal poultry to Europe and China
Brazil is about to reach a chicken meat production of 14.5 million tonnes and a third (4.35 million tonnes) will go to export markets. 40% of that volume is represented by halal products, according to data released by the Brazilian Association of Animal Protein (ABPA).
Saudi Arabia and the UAE are the main markets for halal chicken meat but other regions have increased demand as well in the last few years, according to trading company Garra International. The company has subsidiaries in 10 international markets and delivers halal products in 60 countries. Lately, demand for these products has increased in China and Europe, and the trend is expected to continue.
In 2010, 57% of the exports it intermediated in Brazil had the Middle East as its destination. Today this index is at 65%. "This halal market has been growing year after year, not only because of the demand from the Arab countries but also because of Muslim communities all over the world. The Middle East is very relevant, of course, as well as North Africa, but China and the European Union have also increased their participation in the segment," said Matias Hees, Garra's CCO in a statement for Avicultura Industrial.
From January to May this year, Saudi Arabia imported the most Brazilian halal chicken (26%), followed by the United Arab Emirates. However, other countries, many of which do not have a Muslim majority, received 27%, according to data presented by the Brazilian government.
Resulted from the merger of Brazilian KIT and New Zealander Garra, Garra International is targeting $1 billion in revenue over the next decade. Currently, the company's revenue resulted from animal protein trade is at $200 million.
To achieve its growth target in the next decade, Garra International counts on a favorable global scenario. In 2021, the production of animal protein is expected to reach 346 million tons, the highest number in history, according to data from FAO – the United Nations Food and Agriculture Organization. By 2050, the consumption of these products should grow by 73% when compared to 2011.
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