Boulevard of Inspiration to highlight new products, trends and future themes at Anuga 2019
Ten trade shows on space spanning 284,000 square meters, numerous trends, innovations and future themes: The stage opens again for Anuga in Cologne from 5 to 9 October 2019. With around 7,500 exhibitors and around 165,000 trade visitors from the trade and out-of-home market, it is the leading industry meeting point for the international food industry and it is celebrating its 100th anniversary this year.
This year Anuga is presenting the "Boulevard of Inspiration" for the first time on the North Boulevard in front of Hall 8 of the Cologne fairgrounds. This offers the trade visitors concentrated innovative power divided up into regions and themes and bundled into three interesting special events, the Anuga Trend Zone, the Anuga taste Innovation show and the new event area, Anuga Horizon 2050. The Boulevard of Inspiration is thus the first point of contact for visitors, who are interested in the innovative, new products of the exhibitors, in the latest market and consumer trends for the coming year and future development scenarios and future themes of the food and beverage industry.
The current new products and industry trends are presented in the "Anuga Trend Zone" and at the "Anuga taste Innovation Show". The Anuga Trend Zone is the key lecture stage where a team of experts from Innova Market Insights and Euromonitor will present the latest and illuminating analyses on the developments in the food and beverage industry.
The most important new products of Anuga are presented in the "Anuga taste Innovation Show" special event. An expert jury comprising of journalists and market researchers will select the industry's top innovations from among all of the exhibitors' new products. During the trade fair, the results will be presented in the scope of the respective special event on the North Boulevard in front of Hall 7. Furthermore, the visitors will be given a brief overview of the top 10 trade fair innovations here.
But not only the current trends are presented at Anuga. A strong focus will also be placed on the future of food at the anniversary edition. Surveys show that in a few years over 10 billion people will be living on earth. The key question is how can all of these people be fed? Our world of food is thus faced with the largest transformation of all times and many companies are already occupying themselves with alternative solutions for the industry.
Anuga is picking up on this and is for the first time offering a platform called Anuga Horizon 2050 that exclusively addresses the future of food. The trade visitors can inform themselves about the visions and new solutions for the next 50 years on all days of the trade fair and also engage in an active exchange with industry pioneers, experts and start-ups. The aim is furthermore to inform the visitors about new technologies, solutions, trends and innovations and underpin these using cases of best practice. Here it is all about issues regarding how new technologies are changing the food industry, how disruptive innovations are implemented and what is necessary in order to guarantee sustainable transparency and safety within the food chain. These and further questions within the following five thematic blocks will be answered in the course of panel discussions, start-up pitches, keynotes and best practices. The focus lies on:
- Sustainable Environment – Better Food for a Better World
- Startup-Day – New Solutions, New Products
- Alternative Proteins – New Sources to Feed 10 Billion
- New Nutrition – The Evolution of Food
- Internet of Food
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