Beyond Meat plans to expand in over 50 countries
After the success it had in the US market, where sales doubled in 2017 and the company increased distribution of its portfolio to mroe than 27,000 grocery stores and restaurants, Beyond Meat has now partnered with a group of distributors to enter over 50 countries including Germany and the rest of Europe, Canada, Australia, Mexico, Chile, Israel, UAE, Korea, Taiwan and South Africa.
Since the company launched its Beyond Burger two years ago, it sold more than 13 million of its protein-packed patties, which are distributed to nearly 15,000 restaurants in the US.
"Reflecting rapid demand growth in the United States and sustained interest from international markets, we’ve taken steps to significantly increase our production capacity," said Beyond Meat Founder & CEO Ethan Brown. "These additions make it possible for us to support international launches, building upon the successful 2017 introduction of the Beyond Burger in Hong Kong."
Beyond Meat is a Los Angeles based privately owned company that aims to develop meat directly from plants.
Investors include Bill Gates, actor and activist Leonardo DiCaprio, Twitter co-founders Biz Stone and Evan Williams, Kleiner Perkins, former McDonald's CEO Don Thompson, Honest Tea founder Seth Goldman, Humane Society of the United States, and Tyson Foods.
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