Beef and lamb producers from Scotland are targeting the Japanese market
This week, Quality Meat Scotland (QMS) will be showcasing Scotch Beef PGI and Scotch Lamb PGI at Foodex Japan, Asia's largest exhibition dedicated to food and drink across Japan, being held in Tokyo.
Foodex Japan attracts over 3,500 exhibitors and 85,000 buyers from food service, distribution and trading companies across the globe. Tom Gibson, QMS Head of Market Development, who is attending the show, said that after the recent lifting of the trade ban in January, Foodex Japan is a great opportunity to showcase high-quality Scotch Beef and Scotch Lamb to Japanese buyers and build lasting trade relationships.
“Japan is a major importer of beef and its demand for lamb there is increasing. It is vitally important, therefore, that we attend shows such as Foodex to tap into the Japanese market which is potentially worth £130 million to the UK over the next five years,” said Mr Gibson.
QMS will be joined on the trade mission by representatives of Scottish meat exporters who will be introduced to Japanese meat importers at a business reception at the British Ambassador’s residence.
The presence at Foodex Japan, as well as other international trade shows and activities, is funded by the £2 million fund of AHDB red meat levies ring-fenced for collaborative projects which is managed by the three GB meat levy bodies – AHDB, HCC and QMS.
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