BRF plans production site in China
BRF plans to double its annual net sales over the next ten years and some spectacular decisions are already taking shape. As an example, a BRF factory in China could become a reality in the following years, according to Patricio Rohner, BRF's vice-president of international markets, quoted by Reuters.
"To be a much more relevant player in China we need to increase local production," he said last week. The giant meat producer is willing to take the same steps made in the Middle East, where Sadia, its subsidiary operates more than 20 plants. At this time, BRF operates in the Chinese market through local partnerships in sales and distribution. Although the company is also considering the acquisition of a Chinese poultry producer, Rohner mentioned that most probably BRF will build its own facility from the ground. "When you buy a rival, a local producer, they don't have the portfolio that the younger consumers need," Mr. Rohner explained.
The company plans to have a net revenue of 65 billion reais ($11.65 billion) by 2024 and 100 billion reais ($17.61 billion) by 2030.
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