Austria

Austria: Less food for more money

For the first time in a long time, the purchasing volumes of Austrian households are falling. According to the current RollAMA data, in the first quarter of 2023 they were below the pre-corona level of 2019. On average, 16.6 percent more was paid for a "RollAMA shopping basket" than in the previous year, even though consumers are increasingly have grabbed promotional items.

Posted on Jun 09 ,00:10

Overall, the purchase volume in the first quarter of 2023 fell by five percent compared to the previous year - and compared to 2019 by two percent. Spending, on the other hand, increased by 11 percent compared to the same period last year, since the average price of a "RollAMA shopping basket" was almost 17 percent higher. Inflation is driving many consumers to discounts, where almost a third of all shopping expenses are now generated (29.5%). Nevertheless, the consumer mood of households can be felt in all distribution channels.

The fact that discounts and sales are particularly popular at the moment is not a big surprise given the general rise in prices. Butter, as well as meat and poultry, are the main products that are bought in action. Almost half of all meat purchases now end up in the shopping basket at a discount (45.3%). When it comes to sausage and ham, too, consumers are more likely to use promotional items (32.9%).In view of these developments, debates about more animal welfare will probably continue for a long time. Because with such price sensitivity and sold below their value, animal welfare products will find it difficult to establish themselves on the market.

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