Argentine meat with blockchain technology is already available in the Netherlands
"Europe, and particularly the Netherlands, is a market that values, knows and demands information on provenance. In this sense, it is not only important the quality and the final product but the process of how it was obtained. Furthermore, it is a market that values the biodiversity of the productive environments and of course, a meat that is delicious to the palate," they remarked from Pilagá.
In this line, the European market values that the meat is exported by the same producers. Thus, about eleven tons arrived in a sea container, and they were meat from animals of the Brangus and Braford breeds.
"The exportation was carried out within the framework of the "Joint Project", since Pilagá exported Hilton cuts of superior quality to the European Union together with other producers, and it is worth noting that they belong to APEA (Association of Argentine Export Producers)," They pointed out.
From Pilagá they also indicated that they belong to this project since, because Hilton has the possibility of exporting, "we work in a united and coordinated way between producers."
"This means that within the framework of the "Joint Project", the export is carried out through the signature of Pilagá Carnes but also with the participation of the ranches of other producers that belong to the Project, and in this shipment made again, all the animals were tokenized through the Validated Meat platform," they expressed.
How does the platform work?
Validated Meat Blockchain is a software in the cloud (SaaS) that allows "the patrimonial activation of the head of cattle through its tokenization using the extended traceability of the animals on blockchain technology."
In other words: each company that owns animals, cow tokens, uploads all the data of the production process, from the genealogy to when it reaches the consumer's hands on the blockchain and then converts the information into a QR code.
Therefore, the end consumer, by scanning the QR code that appears on the meat package, can know who was the producer of the meat, what type of cut it is, the production system of the establishments, the certifications, the age, the average weight, additional information and how it finally came to you thanks to the information from the blockchain.
"At the moment the token-cow is created, a QR is automatically created, which is the physical format for accessing the animal's information on the blockchain. The idea of developing a blockchain platform capable of monitoring the entire production chain began as a result of the growing demands of consumers to know more about what is being consumed," they explained.
In summary: "the application encompasses two segments: on the one hand, all Pilagá Carnes vacuum-packed cuts will carry a QR code on their packaging so that anyone can scan them and know where they come from. Therefore, the process is transparent to the consumer. On the other hand, companies in the sector will be able to closely follow each link in the production chain, which ultimately has an impact on efficiency. According to the company, the blockchain platform provides "traceability" to generate "higher final value and better market positioning."
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