Asia

Alliance acquires Singapore based Goldkiwi Asia

Mergers & Acquisitions

Alliance Group, a leading meat processor, announced that it has acquired Goldkiwi Asia, a marketing and sales company from Singapore, as it seeks to strengthen its position in the Asian markets.

Posted on Sep 21 ,07:00

Alliance acquires Singapore based Goldkiwi Asia

 

 

Alliance Group chief executive David Surveyor said the new business will be known as Alliance Asia.

Since the early 1990s, Goldkiwi Asia has expanded across China, Hong Kong, Thailand, Vietnam, Malaysia, Singapore and Indonesia.

Alliance hopes that this new acquisition will position itself directly in the Asian market and accelerate its understanding and responsiveness to Asian customers.

“This will ensure we are now closer than ever to our Asian customers and end-consumers with our new Asian headquarters in Singapore connecting us to some of the world’s largest populations and their growing demand for quality foods. It will also lift Alliance’s visibility and engagement across all steps of the supply chain,” said Mr. Surveyor.

Mr. Surveyor added that Alliance has worked closely with Goldkiwi Asia for more than 25 years and the company has played a
key role in building Alliance’s presence in the region.

“This is a proven relationship and a natural next step in our strategy. Goldkiwi Asia has supported our strategic co-operation with our important Chinese in-market partner Grand Farm. This will
continue as we seek to improve the returns and add value to both businesses.”

Goldkiwi Asia staff will transfer to Alliance Asia.

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