Al-Watania becomes Cobb Europe's distributor for Saudi Arabia
Al-Watania has collaborated with Cobb Europe for more than two decades in Saudi Arabia. In addition, since it acquired Cobb Egypt more than 10 years ago, Al-Watania Poultry (Egypt) has been the Cobb distributor and a market leader in Egypt.
Al-Watania Poultry currently processes more than 860,000 broilers/day and plans to expand its daily production to one-million broilers by 2020. Through its expansion strategy, the company is supporting the Kingdom’s initiative to reduce dependency on chicken meat imports and increase by 20 percent local chicken meat production by 2020.
Al-Watania has plans to double the output of parent stock chicks to four million birds a year by 2020, through expanding its hatchery and grandparent operations in Al Jouf.
It is also investing in a fleet of transporters fitted with the latest onboard environment controls with each truck capable of holding up to 60,000 chicks for delivering to parent stock customers as far as 2,000 kilometers away.
“The Cobb500™ will play a key role in our expansion program,” said Mohammad Hamed Al-Shayea, vice president of production for Al-Watania Poultry. “The Saudi government is seeking to increase food security and is supporting domestic poultry production to reduce imports which currently represent 55% to 60% of the market.”
Mark Sams, general manager, Cobb Europe, said: “The Middle East is a crucial region for Cobb, with enormous potential for growth as a key emerging market. We are very pleased to further enhance our relationship with Al-Watania, which stretches back over many years. This new distribution agreement allows us to enhance our services to customers in the Middle East, reducing transportation time and providing security of supply of parent stock chicks.”
Photo Source: Cobb Europe
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