Ahold Delhaize wants to double its e-commerce net sales by 2021
Both European and North American e-commerce channels controlled by Ahold Delhaize could double their sales in the following years, according to the latest projection made by the Dutch retailer.
Actually, by 2021, the grocer, who operates Stop & Shop, Giant Food, Food Lion, and Hannaford stores in the United States, as well as online grocer Peapod, Albert Heijn, and Bol.com in the Netherlands and Belgium, Delhaize in Luxembourg, and many other outlets, expects net sales to reach around €7 billion, reports Seafood Source magazine.
Ahold Delhaize’s overall net consumer online sales soared 27.6 percent in the third quarter, boosted by a very strong quarter for Bol.com. In the United States, Ahold Delhaize’s online sales rose 11.8 percent, “supported by improving sales trends at Peapod,” the retailers said in a statement. Peapod's results can be explained by the profitable business model based on fresh items delivered to the consumer.
In order to achieve the target, Ahold USA plans to expand store pickup services from 250 stores to more than 600 by the end of 2019, while also investing in micro-fulfillment centers at stores that will strengthen its delivery operations, according to one of the experts from retail consulting firm Brick Meets Click.
Ahold Delhaize’s new “Leading Together” strategy focuses on five key areas: omnichannel growth, including e-commerce and meal solutions; healthy and sustainable; technology, including artificial intelligence and robotics; portfolio and scale efficiencies; and “best talent.”
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