After Anuga, ABPA exporters project US$ 1.8 billion in exports
In just five days of the event, the 22 agribusinesses participating in the action in the ABPA space completed deals that exceeded US$570 million in exports to markets on the five continents, which were present at the event.
Based on the negotiations carried out at the event with more than 2 thousand business meetings held at the fair, the companies participating in the action project exports that are expected to exceed US$ 1.8 billion in the next 12 months, covering the poultry, pork and egg sectors.
The event's big numbers are not limited to results in exports. The action was also marked by the strengthening of international image actions of the Brazilian productive sector. It was the moment for the launch of the international campaign “Good Food – Sustainable Protein”, the second phase of the campaign started in 2021 that highlights the attributes that differentiate the sustainability of poultry and pig farming in Brazil. The launch was attended by several authorities – including the Minister of Agriculture, Carlos Fávaro, and the president of ApexBrasil, Jorge Viana.
The action marks a new strategic front of sectoral action, this time, marked by the presentation of sustainability cases from companies producing and exporting poultry and pig farming in Brazil – which will be available on the websites www.proteinasustentavel.com.br
The flavor and quality of the products were also highlighted in the ABPA gastronomic area at the event, under the command of chef Marcelo Bortolon. More than 1,400 chicken dishes were served in the association's tasting area. For the first time, tastings of duck meat and cracklings were also held, which were added to the traditional omelettes, distributed to importers and potential customers in the sector. All this, also counting on the distribution of materials with information about the sector's exporting industries and the characteristics of Brazilian production, which is based on three pillars: quality, health status and sustainability.
“It was a broad, complex action with results that speak for themselves. Participation in Anuga is one of the most important on our calendar, and the success of the image and business actions shows that we achieved all our objectives”, says the president of ABPA, Ricardo Santin.
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