UK

AHDB launches new €2.8 million campaign to promote pork

Pork

The Agriculture and Horticulture Development Board (AHDB) has announced the launch of the Midweek Meal campaign to promote pork in the United Kingdom.

Posted on Jan 18 ,10:40

AHDB launches new €2.8 million campaign to promote pork

The campaign was financed with £2.5 million (€2.8 million) and it focuses on adverts promoting pork appear during prime-time TV shows like Coronation Street, starting this week.

The advertising will run until 24 February. AHDB said it will "tap into the New Year drive to be more healthy". The recipes promoted through this campaign are quick and easy-to-cook and
will include Vietnamese pork with jasmine rice and Japanese caramelised pork with vegetable spaghetti.

AHDB Pork’s advertising has had success in its earlier phases, generating millions of pounds of additional sales, "with more shoppers buying fresh pork during previous campaign bursts".

“We know January is a key time of year when people focus on health. To tap into that drive, we’ve collaborated with reality TV star Lucy Mecklenburgh, and personal trainer Cecilia Harris to help inspire people to cook pork as they try new healthy-meals," AHDB’s Head of Meat Marketing Liam Byrne said

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

AUSTRALIA

Australia: Price gap widens between light and restocker lambs

As a result, the Restocker Lamb Indicator price has risen to 735¢/kg carcase weight (cwt) wh...


Read more Read more
SPAIN

INTERPORC premieres the documentary "El Año del Relevo " in Aragon

This moving production highlights the essential role of generational change in the Spanish countr...


Read more Read more
SPAIN

ANAFRIC attends the meeting with the Generalitat to address the meat sector's concerns

During the meeting, the sector expressed its concern about the serious consequences that the...


Read more Read more
Websolutions by Angular Software and SpiderClass