AHDB: Red meat retail performance
Beef retail performance
Spend on beef products increased by 2.5% year-on-year, due to an increase in average price increase (+2.5%), as volumes purchased remained flat year on year (Kantar, 12 w/e 3 November 2024).
Total primary beef volumes saw volumes slightly increase this period (0.1%). This was driven by stewing which saw a 9.3% increase in volumes purchased. This was due to an increase in volumes purchased per shopper. Mince also saw volume growth (+0.8%), due to an increase in frequency of purchase. These increases outweighed declines seen by other primary cuts.
Processed beef also saw a slight increase in volumes purchased year-on-year (+0.1%). Sliced cooked meats purchases increased by 2.4% due to an increase in buyers, and beef sausages increased by 25.1% due to increased volumes purchased per buyer.
Added value products all saw volume growth this period, most notably with sous vide seeing a 29.5% (461 tonnes) volume increase. Overall, added value products benefitted for an increase in buyers and the volumes they purchased per shopping trip this period, likely due to new or renewed ranges in some retailers.
Lamb retail performance
Lamb saw a 6.8% increase in volumes purchased which combined with a 5.8% in average prices paid resulted in a 12.9% increase in retail spend on lamb products this period (Kantar, 12 w/e 3 November 2024).
Primary lamb saw a 4.4% increase in volumes purchased this period due to roasting (+20.0%). Total roasting saw the greatest volume increase with an additional 900 tonnes sold year-on-year. Roasting benefitted from an increase in shopper numbers and the volumes they purchased in per shopping trip, particularly for leg, although shoulder also saw growth. Stewing, although small, saw an increase in shopper numbers and the frequency of their purchase.
Processed lamb saw a 5.5% decline in volumes purchased in the 12 w/e 3 November 2024, with burgers and grills driving the decline (-5.2%) due to reduced volumes purchased per shopping trip.
For added value products, sous vide (+22.8%) and marinades (+14.5%) saw volumes purchased increase with both benefitting from an increase in buyers and the volumes they were purchasing in.
Pigmeat retail performance
Pigmeat saw a 3.2% decrease in volumes purchased, equivalent to 6,650 tonnes less than the same period last year (12 w/e 3 November 2024). This resulted in spend on pigmeat declining by 2.0% year-on-year despite a slight increase in average prices paid (+1.2%). Pork was the only red meat to decline year-on-year.
Volumes of processed pigmeat drove this overall decline in pigmeat performance, with a 5.3% decrease in volumes purchased in this period. Sliced cooked meats saw 7.7% decrease, equivalent to 2,912 tonnes.
Primary cuts also saw volumes purchased decline 0.8%, despite average prices seeing only a slight increase year-on-year (+0.2%). However, not all products were in decline. Total roasting saw a 5.3% increase in volumes purchased, due to shoulder (6.1%) and loin (22.9%) performance. All roasting saw average prices decrease in this period, and promotional activity was seen to improve performance most notably for loin. Pork ribs also saw growth (+11.7%) due to a combination of increased shopper numbers and volumes purchased per shopping trip.
Added value was the only category of pigmeat to see overall volume increases (+13.8%). This was due to sous vide (+13.3%), marinades (+15.5%) and ready to cook (+11.3%) attracting in new shoppers due to promotional activity.
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