ABPA launched second phase of international animal protein sustainability campaign
The main highlight of the action was the launch of a portal focused on disseminating examples of sustainability initiatives promoted by agro-industries and the Brazilian productive sector. The website can be accessed at www.proteinasustentável.com
Organized as a news website, the portal will make available several cases of agribusinesses in the poultry, pig, egg, genetics and duck sector in Brazil. The portal will be constantly updated, including information, articles, videos and other initiatives involving environmental preservation actions, economic and social development and company governance.
The launch of the campaign was marked by a video manifesto. The video presented characteristics that mark poultry and swine farming in Brazil. These are images captured directly in Brazilian production and in the national territory, showing points that define the sustainable profile of the country's animal protein chain.
The campaign will continue with actions on social networks, disseminating information about the cases and highlights of the sustainability of the country's poultry and pig production chain.
"Brazilian animal protein production is a reference in innovation and adoption of technologies to gain efficiency and reduce inputs. But there is much more: there are several initiatives adopted across the country that we want to bring together and tell the world through this campaign”, highlights the president of ABPA, Ricardo Santin.
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