ABPA and ApexBrasil renew partnership with projections of more than US$ 4 billion in business
The agreement will be valid for two years, until 2025, and will have several strategic lines for strengthening the international trade of animal protein from Brazil. These actions include technical mentoring and support for image campaigns, organization of events and participation in fairs in different target markets for the poultry, pork, duck meat, eggs and poultry genetic material export sectors.
"This entire sector, which is a great international competitor, will have two years guaranteed of fairs, of promoting business, of bringing buyers. This is the biggest agreement we have ever signed with these important sectors", highlighted Jorge Viana, president of ApexBrasil.
The agreement signed is the renewal of a partnership built over more than 15 years. So far, more than eight renewals have been signed, which allowed more than 320 actions to promote image and exports over the period, directly benefiting 97% of the exporting companies in the production chain, which are part of the project.
The contacts and initiatives promoted by the agreement directly and indirectly influenced the realization of more than R$ 450 billion in exports of chicken meat, pork, eggs, genetic material and duck meat, since 2008.
"The agreement is the certainty that we will continue to grow in exports, seeking bigger markets, seeking opportunities and who wins is the Brazilian people, mainly the family producers, the integrated ones, where the humblest families are, who are very competent in the production of animal protein", highlighted the Minister of Agriculture and Livestock, Carlos Fávaro.
In the new agreement, the expectation is for more than US$ 4 billion (something close to R$ 20 billion) in business projections directly (through contacts and business consolidation at international fairs) impacted over two years, through the international brands managed by ABPA: Brazilian Chicken, Brazilian Pork, Brazilian Egg, Brazilian Breeders and Brazilian Duck. Involving indirect impacts (including campaigns, seminars, workshops with importers and other image actions), it is expected that this number will reach almost US$ 15 billion (or R$ 70 billion) annually.
Several goals are already outlined in this new agreement, including participation in 11 major international fairs, campaigns, organization of trade missions, generation of market intelligence, expansion of the number of exporting companies in the sector, among other initiatives.
"This is a fundamental agreement to strengthen our international image as food producers and partners for food security, stimulating exports and generating gains for the sector and the country. It means more health and food not only for Brazilian families, but also for families in more than 160 nations around the world", emphasized the president of ABPA, Ricardo Santin.
Also at the event were authorities and representatives of the sectors of the Federal Government and the State of Rio Grande do Sul, in addition to producers and members of the animal protein production chain.
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