€11.4 million profit reported by Campofrio
Campofrio Food Group ended the 2020-2021 fiscal year with over €2.1 billion in turnover, of which €11.4 million was profit, according to the Spanish magazine Carnica. n Spain, the meat company registered a turnover of 1,021 million euros in 2020, 3.42% more than the previous year, reaching profits of more than 31 million euros with its brands Campofrío, Navidul, Revilla, Campofrío Frescos, and Oscar Mayer. At the end of the year, it had more than 2,000 employees distributed in eight production centers located in Castilla y Leon, Castilla-La Mancha, Comunidad Valenciana, Extremadura, and Madrid.
The group has 7,900 employees worldwide in Spain, in France, Belgium, Holland, Portugal, Germany, Italy, the United Kingdom, Romania, and the United States.
New strategy ahead
In order to continue meeting the new market demands, one of the main growth levers on which Campofrío bases its business strategy in 2021 is innovation. "In order to satisfy new trends and consumption habits, we continue to bet on relevant innovation, both in formats and in new products, that strengthen the value of our brands," says Javier Duenas, CEO of Campofrío.
Likewise, the company will continue to promote the digitization of the entire value chain to meet the objective of improving efficiency and increasing its competitive capacity. “For years we have been digitizing and automating important parts of our processes, and now we are assembling all the pieces and integrating them to multiply the benefits of digitization throughout the business in order to simplify processes for employees, customers, and suppliers; make agile decisions with integrated information in real-time, and improve processes, business models and our capacity for innovation ”, explains Duenas.
Finally, Campofrío will address its commitment to sustainability throughout the development process of its products, from farm to table, covering aspects such as the circular economy, animal welfare, or the commitment to the development of the communities where it is present.
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