€1.6m for the Romanian campaign "Enjoy Salam de Sibiu PGI"
The campaign will increase the awareness and recognition of the PGI quality scheme, highlighting the production method of a, newly integrated, in the scheme, product: the 'Salam de Sibiu' PGI (RO/PGI/0005/01280).
Furthermore, the campaign is set to highlight the various aspects and the specific features of 'Salam de Sibiu' PGI production method (in terms of food safety, traceability, authenticity, nutritional aspects, respect for the environment and sustainability) and its unique characteristics in terms of quality, taste, difference and tradition.
The specific objectives of the campaign are to increase the added value of the product and stimulate its demand in the Romanian market as well as in Italy and Spain.
"Those will result to the increase of recognition's levels on the PGI logo in Romania and will contribute positively in the shift of the downward trend that recognition of the logo presents in Italy and Spain," The Association of Sibiu Salami Producers' statement read.
The “Enjoy Salam de Sibiu PGI” campaign has been submitted for finance on 20th April 2017 on the frame of the CALL FOR PROPOSALS FOR SIMPLE PROGRAMMES 2017 – PROMOTION OF AGRICULTURAL PRODUCTS according to Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008.
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